A- Advertise your product or service.
B- Brand yourself positively.
C- Communicate with your colleagues AND your audience.
D- Drive your consumers to purchase!
E- Explain yourself clearly. Answer the questions before they're asked.
F- Fair use. Avoid getting into any legal issues.
G-Give credit where credit is due. NEVER forget to cite your sources when posting or speaking.
H- Hear what your public's want and need... and give it to them!
I- Interest. Get an interest built in your brand. Make people curious.
J-Justice Matters. Fight for what's right in Public Relations. ALWAYS.
K- Keep in tune with your publics. Know what they need from you.
L- Listen carefully. Listen to what your consumers want from you.
M- Mention those who've helped you along the way.
N- Network! Know the industry. Build your black book.
O- Open your mind. Don't stick to what's normal.
P- Potential clients.... they could be watching you.... RIGHT NOW!
Q- Quiet time is rare. Always be ready to work for your brand.
R- Remember the facts. Don't mislead or intentionally give false information.
S- SPELL CHECK!!!!!! *I remind myself of this almost daily*
T- Tell the truth. One lie leads to another lie... and then everything you do is a lie.
U- Use your resources. Use what you have available to you.
V- Value your brands name. No matter what it is. VALUE it.
W- Write. Write. & Write. You will have to write about everything all the time.
X- X marks the spot. Make sure you're always aiming for your target goal.
Y- Yesterday's news matters. Know what is going on today, what went on yesterday, and what happens tomorrow in your industry.
Z- ZEN! Take some time for yourself sometimes. Public Relations isn't easy work... but you can do it!